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Newsletter #17


Introduction

This week a new product theme is introduced (Ruined and Rusty), our Brand Top 20 has been published on our website, many new listings and the arrival of various kit sets.

Specials this week are some 1:72 scale HaT figures sets and Noch products (N and HO scale).

Oh, and a small request for positive public feedbacks...

Kiro

Public Feedback

As mentioned in the previous newsletter, July was quite successful for us. It meant that we are back on track to move to a much larger showroom with more stock by the end of the year. However, one swallow doesn't make a summer. These are still uncertain times. The Mini-Kiwiland Shop is not yet an established name. We could use many more customers obviously.

I am looking for ways to advertise. I have tried Google and Facebook, but they have not really been successful.

As advertised and warned in TV commercials, buyers should be aware of unreliable traders when buying online. You should check reviews online and that is a bit of a problem for the Mini-Kiwiland Shop. There are no bad reviews, but there are hardly any good reviews either. On Google we only have two reviews (5 stars) and the same for the Yellow Pages.

I would appreciate any good reviews on the Yellow Pages website and Google that could give potential new customers the confidence to buy from us.

Here are links for reviews:

The Yellow Pages

Google

More suggestions for efficient marketing are welcome!

Many thanks,

Kiro

1:24 - Hasegawa 2020

Another new brand that we're trying to see if there's demand for it is Hasegawa. Below are a few examples of Hasegawa kit sets that have been or will be released in 2020:


Lamborghini Miura P400 SV

Hasegawa 20319
1:24
- More info
$ 54.90

Suzuki Jimny JA 11-1

Hasegawa 20301
1:24
- More info
$ 69.90

Subaru Legacy RS 1992

Hasegawa 20290
1:24
- More info
$ 94.90

Toyota Celica 1600GT

Hasegawa 20265
1:24
- More info
$ 54.90

For a list of all Hasegawa kit sets listed on our website so far click here.

1:24 - Rally New Zealand

The following two kit sets arrived in stock recently. Both are models from Rally New Zealand:


Mitsubishi Lancer EVO III 1996

Hasegawa 20386
1:24
- More info
$ 89.90

Mitsubishi Lancer EVO VI 1999

Hasegawa 20415
1:24
- More info
$ 89.90
1:35 - MiniArt 2020

Mote MiniArt kit sets have been listed on our website that were released this year or will be released later this year. Below are 6 examples:


Railway Wagon

MiniArt 39002
1:35
- More info
$ 94.90

Auto Travellers 1930-40s

MiniArt 38017
1:35
- More info
$ 27.90

Car Maintenance 1930-40s

MiniArt 38019
1:35
- More info
$ 27.90

British Lorry 3t

MiniArt 38027
1:35
- More info
$ 89.90

Cargo Tramway

MiniArt 38030
1:35
- More info
$ 119.90

Civilians 1930-1940s

MiniArt 38037
1:35
- More info
$ 24.90

For a list of all MiniArt 2020 releases listed on our website so far click here.

1:72 - HaT Figures SALE

The following HaT sets went on sale this week:


Brunswick Leib Battalion

HaT 8026
1:72
- More info
$ 15.90

7YW Prussian Infantry Marching

HaT 8280
1:72
- More info
$ 15.90

7YW Prussian Infantry Action

HaT 8281
1:72
- More info
$ 14.90

Rome's Enemies x 72

HaT 8266
1:72
- More info
$ 22.90

For a list of all HaT products on sale click here.

1:72 - Italeri Figures

All available Italeri 1:72 figures set are now on our website and all have links to the Plastic Soldier Review website. Below are 4 examples of recent entries. New stock comes in at least once a month.


Soviet Special Forces 1980s

Italeri 6169
1:72
- More info
$ 17.90

German Infantry (Winter)

Italeri 6151
1:72
- More info
$ 22.90

Arab Warriors

Italeri 6055
1:72
- More info
$ 19.90

Zulu Warriors

Italeri 6051
1:72
- More info
$ 19.90

For a list of all 1:72 scale Italeri figures sets on our website click here.

HO Scale - Noch SALE

The following Noch sets went on sale this week:


Playing Children

Noch 15810
1:87
- More info
$ 19.90

Station Accessories

Noch 14810
1:87
- More info
$ 19.90

Benches x 5

Noch 14851
1:87
- More info
$ 21.90

Thuja

Noch 14021
1:87
- More info
$ 17.90

For a list of all HO scale products on sale click here.

HO Scale - Noch Walls 2020

Noch has just released some interesting hard foam walls. A video has been made to provide tips on how use them. Visit any wall product on our website by clicking on one of the pictures below to watch the video.

Stock is expected in early September.

Add walls to your watchlist and you will receive a notification by e-mail as soon as they arrive.


Granite Walls

Noch 58280
1:87
- More info
$ 32.90

Basalt Walls

Noch 58281
1:87
- More info
$ 32.90

Sandstone Walls

Noch 58282
1:87
- More info
$ 32.90

Natural Stone Walls

Noch 58283
1:87
- More info
$ 32.90
N Scale - Noch SALE

The following Noch sets went on sale this week:


Street Musicians

Noch 36563
1:160
- More info
$ 16.90

Music Band

Noch 36839
1:160
- More info
$ 21.90

Pedestrians

Noch 36479
1:160
- More info
$ 16.90

Railway Personnel x 9

Noch 36280
1:160
- More info
$ 19.90

For a list of all N Scale products on sale click here.

Landscaping

A lot of Woodland Scenics landscaping items are on its way to New Zealand. Most landscaping items can be used for all scales. Not just 1:87 HO Scale. At this stage we can only enter one scale for each product in our database.

Below are just a few examples of recently listed items on our website:


Coarse Turf Earth

Woodland Scenics T60
More info
$ 8.90

Coarse Turf Yellow Gras

Woodland Scenics T61
More info
$ 8.90

Coarse Turf Burnt Grass

Woodland Scenics T62
More info
$ 8.90

Foliage Conifer Green

Woodland Scenics F54
More info
$ 11.90

Foliage Late Fall Mix

Woodland Scenics F56
More info
$ 11.90

Iron Ore Fine Ballast

Woodland Scenics B70
More info
$ 11.90

For a list of all Woodland Scenics landscaping items listed on our website so far click here.

NEW: Ruined and Rusty

Last week a new theme was introduced on our website: 'Ruined and Rusty'. Currently this theme includes 60 products, but it is likely to increase in the coming weeks. Below are 8 examples:


Cathedral Ruin

Ziterdes 6012059
1:56
- More info
$ 74.90

Metal Scrap Rusty 140g

Juweela 23336
1:35
- More info
$ 24.90

Industrial Scrap Rusty 75g

Juweela 28277
1:87
- More info
$ 22.90

Dilapidated Barn

Busch 1405
1:87
- More info
$ 69.90

Under Demolition

Faller 130466
1:87
- More info
$ 99.90

House Corner

Italeri 6413
1:35
- More info
$ 12.90

North African Ruins

MiniArt 35543
1:35
- More info
$ 49.90

Chapel Ruin

Noch 58611
1:87
- More info
$ 32.90

To visit our 'Ruined and Rusty'-theme page on our website click here.

Website Improvements (11)

The brands list page on our website has been changed. The page started with an alphabetical list of all the brands on our website, followed by the same list of brands in order or product quantity.

The list of brands in order of product quantity has been changed in a top 20 best selling brands list.

This top 20 best selling list is based on sales in the past 12 months and is automatically generated by the website each time the page is visited.

The top 5 at the time of writing this is:

1 - Faller
2 - Noch
3 - Atlas Editions
4 - Oxford
5 - Busch

I expect shifts in the coming months. There is a large shipment of American products such as Walthers and Woodland Scenics on its way to New Zealand. These brands are more 'mainstream' in New Zealand than the German brands, but there's also more competition.

I also expect a lot from kit set brands we just started selling. Brands like Zvezda, MiniArt and Italeri. Zvezda just made it into the top 20 and I don't think it will be long before MiniArt shows up.

Brands bubbling under the top 20 are Juweela, American Diorama and Armourfast.

Kiro








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