Mini-Kiwiland Hobby Shop

Garden Railway
Garden Railway

MINI-KIWILAND SHOP NEWSLETTERS


On this page you will find links to the newsletters that customers receive by e-mail every week.

28-02-2024 - Newsletter #192


A large variety of new arrivals has arrived. For the full list click here.

Among the new arrivals are the full range of Vallejo Metal Color, 1:72 aircraft kits from AZ Model and Kovozavody Prostejov (both from the Czech Republic), Noch HO scale figure sets, the 8 new 2024 2mm tufts from Gamers Grass and the English version of the rulebook for Freebooters Fate.
Two Milliput Two Part Epoxy Putty have arrived as well.

More than 60 different colours form the Army Painter are on sale for a limited time only!

Robert


To read the entire newsletter click here

21-02-2024 - Newsletter #191


A few weeks ago I announced that collecting orders from Tuesday to Friday is also possible between 11 am and 12 pm. There appears to be such a demand for this that the store might as well open to the public at that time.
From now on, the store is open during the week from 11 am to 4 pm except for Monday (closed). Outside these hours it is possible to collect orders between 10 am and 11 am and between 4 pm and 5 pm.
The hours for Saturdays remain the same.

Robert


To read the entire newsletter click here

14-02-2024 - Newsletter #190


A new product for the Mini-Kiwiland Shop is Milliput.
Milliput is a versatile manipulative two part epoxy putty which when mixed together sets rock hard. When first mixed, the putty is pliable and easily shaped. By wetting the Milliput with a finely woven moist cloth a very smooth finish can be easily obtained.
Stock is expected in March.

Among the new arrivals are HaT 1:72 scale military figures and 28mm items from Wargames Atlantic. This includes two brand new 2024 releases!

Many products and announcements from Airfix, Gamers Grass, Italeri, Kings of War, Faller, Brekina vehicles and Maisto Diecast cars have been added to the website. Most should arrive in the coming months, but others will only be released towards the end of this year.

Robert


To read the entire newsletter click here

07-02-2024 - Newsletter #189


AMMO by Mig Jimenez has introduced a new type of paint: ATOM.
This water-based paint formula behaves as a lacquer and is optimized for maximum performance with both brush and airbrush. ATOM paints stand out for being self-levelling and quick drying, and for their covering power, making them unique to the market. In addition, they are durable, allowing for acrylics, enamels and even hotter modelling products such as decal solutions to be applied over them.
The ATOM range consists of 180 (!) different colours. A full rack with all the colours is expected in the Mini-Kiwiland Shop later this year. This needs to come in by sea freight from Europe, so that takes a while.

Excel Tools/Blades is a new brand for the Mini-Kiwiland Shop. Just 4 items are available at this stage to test the demand. Please let me know what other Excel products you would be interested in or could recommend.

Robert


To read the entire newsletter click here

31-01-2024 - Newsletter #188


From now on it is also possible to collect orders in Paraparaumu from 11am to 12pm. The official opening hours remain the same for the time being. It is also still possible to collect orders between 4 and 5 in the afternoon.

For a complete list of recently arrived products click here.

And for the list of new additions to the website click here.

Robert


To read the entire newsletter click here

24-01-2024 - Newsletter #187


A lot of paint has arrived!
A full Citadel rack with over 130 colours, all 36 new colours of the Vallejo Xpress range, Tamiya spray cans, Army painter Colour Primers and restocks from various brands.

Zapp Glue is a new brand for the Mini-Kiwiland Shop. Some products are already in stock. If you are interested in other items from this brand, please let me know and I will list it on the website.

Green Stuff World is another new brand for the Mini-Kiwiland Shop. At this stage only 13 different colours of their static grass (2-3mm) has been listed to test the demand. Green Stuff World has a lot more to offer however. Please let me know, which items you would be interested in.

Among the new arrivals are also some reproduced HaT 1:72 figure sets (Colonial Wars and Napoleonic) and a few more Warhammer items, including the latest issue of the White Dwarf magazine.

New listings include Eduard and Takom military kit sets.

Robert


To read the entire newsletter click here

17-01-2024 - Newsletter #186


Receiving newsletters is based on purchase history. It is linked to our loyalty program. Basically it means that you will receive 50 newsletters after the last purchase of at least $20.
This has to do with the spam reputation of our web server and the guidelines of Google, among others. Because I do not use a special program for sending newsletters (such as Mailchimp), the Mini-Kiwiland Shop newsletter has the necessary risks of a spam reputation.
This can be limited by sending the newsletter to active customers, hence the link with our loyalty program.
Currently I simply don't have the knowledge and time to switch to a special software, such as Mailchimp.
Since the opening of the new showroom, dozens of visitors have registered on the website, clicked on the email confirmation, but not actually logged in. This is also necessary for new users to temporarily receive the newsletter without making any purchases.
Those who have logged in will receive the newsletter for longer than those who only register.
In the future I will see if the above can be changed, but at the moment it is what it is.

Last week a shipment from Noch arrived with landscape items and HO scale sets.

I am currently looking into whether purchasing the following brands would be interesting: Takom, Hong Kong Models and Bronco. These are all mainly military kit sets manufacturers. I would like to receive feedback on which products from these brands may be interesting. It is not possible to stock the entire catalogue.

I am also working on an order for the Ukrainian brands Orion and Red Box (military 1:72 figures). Please update your watchlist if you are interested.
It is also possible to include Alliance in this order.

Our Orion Page
Our Red Box Page

Next week I expect a full rack of Citadel paint products. I am currently busy entering the many items into our system.

Our Citadel Page

Robert


To read the entire newsletter click here

10-01-2024 - Newsletter #185


Another week with a variety of new arrivals. For the full list click here.
The list includes items from brands like Wargames Atlantic, Italeri, Hasegawa, MiniArt, Airfix, Army Painter, Vallejo, AMMO by Mig Jimenez etc.

Some Faller items (HO scale diorama / Model Railway) are on sale this week.

A Noch shipment with landscaping items is expected within a few days.

Robert


To read the entire newsletter click here

03-01-2024 - Newsletter #184


Happy new year to everybody!
Let's all hope that the cost-of-living crisis will be over by the end of this year :-)

As usual, at the beginning of every year I provide a summary of how things went for the Mini-Kiwiland last year.
2024 was without a doubt the toughest year since the Mini-Kiwiland Shop started almost 8 years ago.
After the illegal eviction from the previous location in September, it was not even certain whether the Mini-Kiwiland Shop could continue at all. For new customers who are not aware of the drama and are interested in what happened, please read Newsletter 167.

Altogether the whole eviction issue lasted 3 months, during which the supply was severly disrupted/stopped. Some sea freight shipments even had to be canceled. New sea freight shipments have yet to be arrive as these take a lot of time to organize. The first one will hopefully arrive in February/March.

A new location was found just a week before the eviction. As customers knew, I had been looking for a new location for over a year, but could not find one. It seemed impossible. The new location is undoubtedly an improvement, but not ideal. As some customers noticed, it is too small. It is not the 200 m2 open plan that I was looking for. Not all items can be properly displayed in the new showroom and there is little room for growth, which is essential.

Cost-Of-Living Crisis

The cost-of-living crisis also has consequences for the Mini-Kiwiland Shop. A hobby is not a necessity and the first thing people cut back on. By Mid-2023 Mini-Kiwiland sales actually dropped by 7%, effectively putting my search for a new location on hold. Moving when sales are declining would have been very unwise. The eviction notice a few weeks later came as a very unwelcome surprise.

August turned out to be a very successful month in which customers had their (last?) chance to buy something in the Mini-Kiwiland Shop. This proceeds were very beneficial to finance a possible move and to cover an unknown period of no income at all (September/October).

After the reopening at the new location in November, a lot still had to be organized. In December sales took off especially in the last two weeks. The signage on the building and advertising have helped tremendously with sales in the new showroom. In one month the (active) customer base grew by almost 20%.

Ultimately, turnover increased by 2% in 2023 compared to 2022.

This may seems not too bad considering the economy, but overhead costs have more than tripled. Prices of products oversea have gone up as well (up to 20%!), air freight costs have increased (up to 40%) and the Euro, GBP and USD were more expensive in 2023 (up to 10%). This puts significant pressure on prices and profit margins.

2024

A growth of only 2% is certainly not a healthy situation. Further growth is essential.

To achieve this I have the following in mind at this stage for 2024:

- More Wargaming
- More Hobby Supplies (paint and tools)
- More OO model railway scale (Hornby etc.)
- More Slat Cars (Scalextric etc.)
- More Kits and Die Cast Cars (especially American)
- More sea freight shipments to keep prices as low as possible

I'm always looking for new suppliers and better deals overseas and that will of course not stop. Expect even more brands!

Feedback

In 2023 I received a lot of feedback on various things. In store and online. Brands, website ans services. Sometimes so much that I haven't been able to respond to everyone. My apologies!
Feedback is crucial for me to see what is in high demand, what works and what doesn't. Please continue to give feedback in 2024!
I'm always interested in what you think is missing or could be improved. What did you not buy in the Mini-Kiwiland Shop and why?
Thanks you to all who provided feedback and who plan to provide feedback in 2024!

In that regard, I would also like to thank those who helped me with the move to the new location: Kelvin & Janet, Dwayne, Menno, Jack & Adam and Joel & Sons.
A fully loaded van had to go back and fourth more than a 100 times. Stuff needed to be carried up the stairs a couple of thousands times!

Stay safe!

Robert


To read the entire newsletter click here

27-12-2023 - Newsletter #183


Another week with a variety of new arrivals. For the full list click here.

The first shipment from Games Workshop with Citadel and Warhammer sets has arrived. More is expected in the new year.

All the Vallejo Washes and 60ml Surface Primers are on sale as well as some Preiser HO scale figure sets and Noch N scale figure sets. More Oxford N scale vehicles are on sale too.

Just a reminder:

As of January 1, the discount levels for loyal customers will be as follows:

- 5%, after $150 is spent within 12 months (currently $100)
- 7%, after $350 is spent within 12 months (currently $300)
- 10%, after $700 is spent within 12 months (currently $600)

The Mini-Kiwiland Shop will not be closed between Christmas and the New Year or after New Years Day. Normal opening hours apply.

Robert


To read the entire newsletter click here